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feat(pipeline): 策略表单增加营销与总体策略并顺延规则稿章节
- API：marketing_strategy、general_strategy；规则骨架新增「二、营销策略与总体方向」，原 §2–§9 顺延为 §3–§10。 - LLM 提示与探针说明用语同步；OpenAPI、单测与策略生成页字段集「五」已对齐。 Made-with: Cursor
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@ -17,7 +17,7 @@ STRATEGY_SYSTEM = """你是市场策略顾问，根据**结构化监测摘要**
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**输入**：`rules_draft_markdown`（规则骨架，与同任务数据一致）、`structured_brief`（摘要子集）、`strategy_decisions`、`business_notes`；可选 `report_strategy_excerpt`（与同任务宿主报告**第九章**「策略与机会」正文同源）。
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**决策边界（硬性）**：
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- **业务已在 `strategy_decisions` 中填写的项**（角色、时间、成功标准、战场一句话、定位勾选、竞争倾向、四柱、目标客群/对标/资源备注等）视为**已定决策**：成稿须**落实为具体执行句**，**不得**改写成相反结论或再要求用户「请选择」。
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- **业务已在 `strategy_decisions` 中填写的项**（角色、时间、成功标准、战场一句话、定位勾选、竞争倾向、四柱、目标客群/对标/资源备注、**营销策略**与**总体策略**等）视为**已定决策**：成稿须**落实为具体执行句**，**不得**改写成相反结论或再要求用户「请选择」。
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- **表单中为空或占位（如 *待填*、*骨架占位*）的项**：由你结合 `structured_brief`、`report_strategy_excerpt`（若非空）与数据摘录**补全为可执行表述**；补全须与数据方向一致，**不得**编造输入中不存在的销量、GMV、未给出的价格或占比。
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- **成稿阶段禁止**：再写一轮「请业务决策」「待确认后再定」「假设：待验证」等**二次决策话术**；不确定性用一句带过即可（如「需下周用原评论抽样核对」），勿重复堆砌。
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@ -101,7 +101,7 @@ def generate_strategy_draft_markdown_llm(
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if report_uses_chapter8_text_mining_probe(report_config):
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payload["structured_brief_omission_note"] = (
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"已启用第八章文本挖掘：structured_brief 已省略关注词/场景子串计数字段，避免与报告正文口径冲突。"
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"请依报告 §8 与摘要其他字段，将底稿第五节写成具体执行要点（需求焦点、场景、传播），勿逐条编造子串命中列表。"
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"请依报告 §8 与摘要其他字段，将底稿「用户与评论侧」一节写成具体执行要点（需求焦点、场景、传播），勿逐条编造子串命中列表。"
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)
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raw = json.dumps(payload, ensure_ascii=False)
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if len(raw) > 500_000:
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@ -102,7 +102,7 @@ def report_uses_chapter8_text_mining_probe(report_config: dict[str, Any] | None)
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"""
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与任务 ``report_config`` 中 ``chapter8_text_mining_probe`` 一致；未显式设置时默认 ``True``
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（与 ``jd.runner.get_default_report_config`` 一致）。
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为 ``True`` 时，策略稿第五节不再逐条列举关注词/场景子串命中，以免与当前报告正文口径冲突。
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为 ``True`` 时，策略稿「用户与评论侧」一节不再逐条列举关注词/场景子串命中，以免与当前报告正文口径冲突。
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"""
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if not isinstance(report_config, dict):
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return True
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@ -170,12 +170,30 @@ def build_strategy_draft_markdown(
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]
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)
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lines.extend(
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[
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"## 二、营销策略与总体方向",
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"",
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_goal_bullet(
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"营销策略",
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str(d.get("marketing_strategy") or ""),
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"传播、活动、投放、内容主线等（可选）",
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),
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_goal_bullet(
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"总体策略",
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str(d.get("general_strategy") or ""),
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"增长/品类/经营层面的总原则，可与 4P 支柱呼应（可选）",
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),
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"",
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]
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)
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scope = brief.get("scope") or {}
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merged_n = scope.get("merged_sku_count")
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comm_n = scope.get("comment_flat_rows")
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lines.extend(
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[
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"## 二、战场与样本",
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"## 三、战场与样本",
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"",
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f"- **监测关键词 / 货架语境**：{kw}",
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f"- **批次**：{_esc(brief.get('batch_label')) or '—'}",
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@ -197,7 +215,7 @@ def build_strategy_draft_markdown(
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conc = brief.get("concentration") or {}
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shops = conc.get("shops_from_list") or {}
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dbrand = conc.get("detail_brand_among_merged") or {}
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lines.extend(["## 三、竞争结构（摘录）", ""])
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lines.extend(["## 四、竞争结构（摘录）", ""])
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n_shop = _cr_narrative(
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"列表侧店铺集中度",
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concentration_first_share(shops),
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@ -244,7 +262,7 @@ def build_strategy_draft_markdown(
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lines.append("")
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pst = brief.get("price_stats") or {}
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lines.extend(["## 四、价格带与定位（业务已选）", ""])
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lines.extend(["## 五、价格带与定位（业务已选）", ""])
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if pst.get("n"):
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src = _esc(brief.get("price_stats_source")) or "—"
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lines.extend(
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@ -278,7 +296,7 @@ def build_strategy_draft_markdown(
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ckw = brief.get("comment_focus_keywords") or []
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usc = brief.get("usage_scenarios") or []
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lines.extend(["## 五、用户与评论侧", ""])
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lines.extend(["## 六、用户与评论侧", ""])
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if use_ch8_probe:
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lines.extend(
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[
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@ -317,7 +335,7 @@ def build_strategy_draft_markdown(
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hints = brief.get("strategy_hints") or []
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lines.extend(
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[
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"## 六、机会与策略支柱",
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"## 七、机会与策略支柱",
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"",
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"### 摘要提示（`strategy_hints`）",
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"",
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@ -357,7 +375,7 @@ def build_strategy_draft_markdown(
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)
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lines.extend(
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[
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"## 七、风险核对项",
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"## 八、风险核对项",
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"",
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_risk_line(rk, rk_kw),
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_risk_line(rp, "价格带是否含大促/异常挂价？（需核对清洗规则）"),
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@ -369,7 +387,7 @@ def build_strategy_draft_markdown(
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notes = _esc(business_notes)
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lines.extend(
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[
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"## 八、业务约束与备注",
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"## 九、业务约束与备注",
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"",
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(notes if notes else "*（未填写业务备注。）*"),
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"",
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@ -378,10 +396,10 @@ def build_strategy_draft_markdown(
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lines.extend(
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[
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"## 九、下一步（可执行）",
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"## 十、下一步（可执行）",
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"",
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"- [ ] 对齐 **§一** 目标与 **§八** 约束，锁定 1～2 条主命题。",
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"- [ ] 为 **§六** 支柱各补 **1 条数据证据** + **12 周内可交付动作**（负责人 + 时间）。",
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"- [ ] 对齐 **§一** 目标与 **§九** 约束，锁定 1～2 条主命题。",
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"- [ ] 为 **§七** 支柱各补 **1 条数据证据** + **12 周内可交付动作**（负责人 + 时间）。",
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"",
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"---",
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"",
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@ -447,6 +447,12 @@ class StrategyDraftRequestSerializer(serializers.Serializer):
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resource_notes = serializers.CharField(
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required=False, allow_blank=True, default="", max_length=1000, trim_whitespace=False
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)
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marketing_strategy = serializers.CharField(
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required=False, allow_blank=True, default="", max_length=2000, trim_whitespace=False
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)
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general_strategy = serializers.CharField(
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required=False, allow_blank=True, default="", max_length=2000, trim_whitespace=False
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)
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ack_risk_keywords = serializers.BooleanField(required=False, default=False)
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ack_risk_price = serializers.BooleanField(required=False, default=False)
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ack_risk_concentration = serializers.BooleanField(required=False, default=False)
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@ -27,6 +27,7 @@ class StrategyDraftTests(SimpleTestCase):
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self.assertIn("假设A", md)
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self.assertIn("重点：华东", md)
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self.assertIn("目标与边界", md)
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self.assertIn("营销策略与总体方向", md)
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self.assertIn("市场策略制定草稿", md)
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def test_strategy_decisions_merge(self) -> None:
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@ -35,6 +36,8 @@ class StrategyDraftTests(SimpleTestCase):
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"product_role": "追赶型",
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"positioning_choice": "mid",
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"competitive_stance": "flank",
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"marketing_strategy": "内容种草+搜索承接",
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"general_strategy": "先腰后顶",
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"pillar_product": "做低糖配方",
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"ack_risk_keywords": True,
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"ack_risk_price": False,
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@ -48,6 +51,8 @@ class StrategyDraftTests(SimpleTestCase):
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report_config={"chapter8_text_mining_probe": False},
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)
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self.assertIn("**本品角色**：追赶型", md)
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self.assertIn("**营销策略**：内容种草+搜索承接", md)
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self.assertIn("**总体策略**：先腰后顶", md)
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self.assertIn("- [x] **卡腰**", md)
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self.assertIn("- [ ] **贴顶**", md)
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self.assertIn("侧翼切入", md)
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@ -136,6 +136,8 @@ class JobStrategyDraftView(APIView):
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"audience_segment": vd.get("audience_segment") or "",
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"competitor_reference": vd.get("competitor_reference") or "",
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"resource_notes": vd.get("resource_notes") or "",
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"marketing_strategy": vd.get("marketing_strategy") or "",
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"general_strategy": vd.get("general_strategy") or "",
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"ack_risk_keywords": bool(vd.get("ack_risk_keywords")),
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"ack_risk_price": bool(vd.get("ack_risk_price")),
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"ack_risk_concentration": bool(vd.get("ack_risk_concentration")),
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@ -561,6 +561,14 @@ components:
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type: string
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maxLength: 1000
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description: 资源与预算量级备注（可选）
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marketing_strategy:
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type: string
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maxLength: 2000
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description: 营销策略（传播、活动、投放、内容等，可选）
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general_strategy:
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type: string
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maxLength: 2000
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description: 总体策略（增长/品类/经营总原则，可选）
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ack_risk_keywords:
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type: boolean
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default: false
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@ -51,6 +51,8 @@ const decisions = reactive({
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audience_segment: '',
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competitor_reference: '',
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resource_notes: '',
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marketing_strategy: '',
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general_strategy: '',
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ack_risk_keywords: false,
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ack_risk_price: false,
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ack_risk_concentration: false,
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@ -95,6 +97,8 @@ function buildPayload() {
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audience_segment: decisions.audience_segment,
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competitor_reference: decisions.competitor_reference,
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resource_notes: decisions.resource_notes,
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marketing_strategy: decisions.marketing_strategy,
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general_strategy: decisions.general_strategy,
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ack_risk_keywords: decisions.ack_risk_keywords,
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ack_risk_price: decisions.ack_risk_price,
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ack_risk_concentration: decisions.ack_risk_concentration,
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@ -294,6 +298,26 @@ watch(
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</label>
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</fieldset>
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<fieldset class="fieldset">
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<legend>五、营销策略与总体策略</legend>
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<label class="fld fld-block">
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<span>营销策略</span>
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<textarea
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v-model="decisions.marketing_strategy"
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rows="3"
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placeholder="传播、活动、投放、内容主线等（可选）"
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/>
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</label>
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<label class="fld fld-block">
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<span>总体策略</span>
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<textarea
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v-model="decisions.general_strategy"
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rows="3"
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placeholder="增长 / 品类 / 经营总原则，可与下方 4P 支柱呼应（可选）"
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/>
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</label>
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</fieldset>
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<fieldset class="fieldset">
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<legend>六、策略支柱 — 本品打算怎么做（可先填一列）</legend>
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<label class="fld fld-block">
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