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fix(frontend): 策略生成表单按成稿§0~§10重排并标明§2~§4无表单项
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@ -236,9 +236,9 @@ watch(
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<section class="ma-card">
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<h2>策略生成</h2>
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<p class="hint-top">
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选择<strong>已成功</strong>任务,在下方选择<strong>策略类目</strong>
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<RouterLink to="/jd/strategy-view">策略稿预览</RouterLink>
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。<strong>已填项</strong>写入底稿并由大模型落实;<strong>未填项</strong>可由大模型结合监测数据推断。
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选择<strong>已成功</strong>任务,先选顶部<strong>矩阵细类</strong>(对应 §0 主推类目)。下方表单区块<strong>按成稿章节顺序</strong>排列(§0→§1.3→§5→§6→§7~§8→§9→§10);§2~§4
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无单独表单项,由监测与模型写入 §2.1 / §3.1 / §4.1。生成结果见
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<RouterLink to="/jd/strategy-view">策略稿预览</RouterLink>。<strong>已填项</strong>进底稿并由大模型落实;<strong>未填项</strong>可由模型结合数据推断。
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</p>
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@ -290,9 +290,9 @@ watch(
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<p v-if="!successJobs.length" class="ma-muted">暂无成功任务,请先在「搜索采集」跑通一条流水线。</p>
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<fieldset class="fieldset">
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<legend>策略范围与前提 · 摘要依据</legend>
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<legend>§0 策略范围与前提</legend>
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<p class="fieldset-hint">
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对应成稿章节「<strong>策略范围与前提</strong>」与「<strong>一、顾客是谁 · 本品聚焦</strong>」表格;监测词与批次由任务自动带出。
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对应成稿首段「<strong>策略范围与前提</strong>」表格。监测词、批次由任务带出;<strong>主推类目/细类</strong>以页面顶部「矩阵细类」为准(与报告矩阵一致)。
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</p>
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<label class="fld">
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<span>本品角色(策略服务对象)</span>
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@ -314,6 +314,25 @@ watch(
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placeholder="为谁、什么场景(可选)"
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/>
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</label>
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<label class="fld">
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<span>时间范围</span>
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<input v-model="decisions.time_horizon" type="text" placeholder="如:本季度 / 未来 12 周" />
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</label>
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<label class="fld fld-block">
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<span>成功标准(可量化)</span>
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<textarea v-model="decisions.success_criteria" rows="2" placeholder="如:搜索位次、转化、复购等" />
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</label>
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<label class="fld fld-block">
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<span>非目标</span>
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<textarea v-model="decisions.non_goals" rows="2" placeholder="明确本阶段不做什么(可选)" />
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</label>
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</fieldset>
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<fieldset class="fieldset">
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<legend>§1.3 一、顾客是谁 · 本品聚焦</legend>
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<p class="fieldset-hint">
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对应成稿「<strong>一、顾客是谁</strong>」下 <strong>§1.3 本品聚焦</strong>;与 §0 表格中的角色、客群相呼应。
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</p>
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<label class="fld fld-block">
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<span>主要对标</span>
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<input
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@ -322,32 +341,17 @@ watch(
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placeholder="品牌或价位带参照(可选)"
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/>
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</label>
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<label class="fld">
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<span>时间范围</span>
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<input v-model="decisions.time_horizon" type="text" placeholder="如:本季度 / 未来 12 周" />
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</label>
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<label class="fld fld-block">
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<span>成功标准(可量化)</span>
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<textarea v-model="decisions.success_criteria" rows="2" placeholder="如:搜索位次、转化、复购等(对应「本阶段策略目标」)" />
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</label>
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<label class="fld fld-block">
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<span>非目标</span>
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<textarea v-model="decisions.non_goals" rows="2" placeholder="明确本阶段不做什么(可选)" />
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</label>
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<label class="fld fld-block">
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<span>资源与预算备注</span>
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<textarea
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v-model="decisions.resource_notes"
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rows="2"
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placeholder="人力、投放、产能等(可选;亦进入「六、阶段目标与路径」)"
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/>
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</label>
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</fieldset>
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<div class="form-skip-note" role="note">
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<strong>§2~§4</strong>(二、产品价值与用户痛点 · 三、为什么要买这款产品 · 四、为什么要选这个品牌)本页<strong>不设表单项</strong>:§2.1
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痛点表、§3.1、§4.1 等由<strong>监测摘要、报告节选与大模型</strong>按底稿结构填写;你可通过顶部矩阵收窄与「业务备注」影响归纳范围。
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</div>
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<fieldset class="fieldset">
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<legend>五、与其它品牌有何不同 — 竞争应对取向</legend>
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<legend>§5.3 五、与其它品牌有何不同 · 竞争应对</legend>
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<p class="fieldset-hint">
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对应成稿「<strong>§5.3 竞争应对</strong>」:选的是<strong>与头部或主竞品交锋时的主打法</strong>(侧翼 / 正面等)。与下方「价位阵地」(贴顶/卡腰/下探)回答的问题不同,也不是泛指的「是否进新市场」。
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对应 <strong>§5.3 竞争应对</strong>:与头部或主竞品交锋时的<strong>主打法</strong>(侧翼 / 正面等)。<strong>价位阵地</strong>(贴顶/卡腰/下探)在下方 §8.2,与此处不同。
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</p>
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<label class="fld fld-block">
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<span>面对竞品时的主打法</span>
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@ -360,12 +364,12 @@ watch(
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</fieldset>
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<fieldset class="fieldset">
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<legend>六、阶段目标与路径</legend>
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<legend>§6 六、阶段目标与路径</legend>
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<p class="fieldset-hint">
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对应「<strong>六、阶段目标与路径</strong>」;「二、针对痛点要怎么做」表格主要由监测与模型归纳,本页不单独列项。
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对应「<strong>§6.1 本阶段定义</strong>」与「<strong>§6.2 路径</strong>」中可由业务补充的叙述;与 §0 的时间、成功标准、非目标衔接。
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</p>
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<label class="fld fld-block">
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<span>营销策略</span>
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<span>营销策略(§6.2)</span>
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<textarea
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v-model="decisions.marketing_strategy"
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rows="3"
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@ -373,26 +377,35 @@ watch(
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/>
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</label>
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<label class="fld fld-block">
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<span>总体策略</span>
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<span>总体策略(§6.2)</span>
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<textarea
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v-model="decisions.general_strategy"
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rows="3"
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placeholder="增长 / 品类 / 经营总原则(可选)"
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/>
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</label>
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<label class="fld fld-block">
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<span>资源与预算备注(§6)</span>
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<textarea
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v-model="decisions.resource_notes"
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rows="2"
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placeholder="人力、投放、产能等(可选)"
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/>
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</label>
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</fieldset>
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<fieldset class="fieldset">
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<legend>七 · 八、品牌四线与战术支柱(4P)</legend>
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<legend>§7~§8 七、品牌四线 · 八、战术支柱</legend>
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<p class="fieldset-hint">
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对应成稿「<strong>七、品牌四线</strong>」与「<strong>八、战术支柱</strong>」。其中<strong>价位阵地</strong>(贴顶/卡腰/下探/另起带)写入 <strong>§8.2 定价策略</strong>,回答的是「在什么价位带上打」,不是「用户为什么选这个品牌」——后者在第四章由承诺、证据与调性承载(底稿占位,可由大模型补全)。
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<strong>§7 品牌四线</strong>与<strong>§8 战术支柱(4P)</strong>:下列「产品 / 渠道 / 传播」等进入对应小节;<strong>价位阵地</strong>(贴顶/卡腰/下探/另起带)写入 <strong>§8.2 定价策略</strong>。§4
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品牌承诺与调性主要由模型依据数据撰写,本页不单独列项。
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</p>
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<label class="fld fld-block">
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<span>产品</span>
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<span>产品(§8.1 等)</span>
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<textarea v-model="decisions.pillar_product" rows="2" placeholder="产品侧动作或差异(可选)" />
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</label>
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<label class="fld fld-block">
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<span>价位阵地(选一条)</span>
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<span>价位阵地 → §8.2(选一条)</span>
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<select v-model="decisions.positioning_choice" class="job-select full">
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<option v-for="o in positioningOptions" :key="o.value || 'empty'" :value="o.value">
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{{ o.label }}
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@ -400,25 +413,25 @@ watch(
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</select>
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</label>
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<label class="fld fld-block">
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<span>定价(战术支柱 · 补充叙述)</span>
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<span>定价补充叙述(§8.2)</span>
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<textarea
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v-model="decisions.pillar_price"
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rows="2"
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placeholder="除价位阵地外,价格与价值呈现、跟价原则等(可选)"
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placeholder="除价位阵地外:价格呈现、跟价原则等(可选)"
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/>
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</label>
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<label class="fld fld-block">
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<span>渠道与触点</span>
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<span>渠道与触点(§8.4 等)</span>
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<textarea v-model="decisions.pillar_channel" rows="2" placeholder="渠道、货架与触点(可选)" />
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</label>
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<label class="fld fld-block">
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<span>传播与内容</span>
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<span>传播与内容(§8.4 等)</span>
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<textarea v-model="decisions.pillar_comm" rows="2" placeholder="传播、内容、沟通(可选)" />
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</label>
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</fieldset>
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<fieldset class="fieldset">
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<legend>九、风险、假设与待验证(确认知晓)</legend>
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<legend>§9 九、风险、假设与待验证(确认知晓)</legend>
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<label class="chk">
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<input v-model="decisions.ack_risk_keywords" type="checkbox" />
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关注词 / 场景可能以偏概全(需原评论抽样)
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@ -434,9 +447,9 @@ watch(
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</fieldset>
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<fieldset class="fieldset">
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<legend>业务约束与备注</legend>
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<legend>§10 十、下一步与节奏 · 业务备注</legend>
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<p class="fieldset-hint">
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对应成稿「<strong>十、下一步与节奏</strong>」下的<strong>业务约束与备注</strong>;供法务、渠道红线、内部判断等补充。
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对应成稿「<strong>§10</strong>」中业务约束与备注;供法务、渠道红线、对标与组织判断等补充,大模型会纳入收尾与节奏建议。
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</p>
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<label class="fld fld-block">
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<span>业务备注</span>
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@ -597,4 +610,17 @@ watch(
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.chk-inline input {
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margin-top: 0.2rem;
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}
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.form-skip-note {
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margin: 1rem 0 0;
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padding: 0.65rem 0.85rem;
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font-size: 0.82rem;
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line-height: 1.5;
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color: #4b5563;
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background: #f1f5f9;
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border: 1px solid #e2e8f0;
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border-radius: 8px;
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}
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.form-skip-note strong {
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color: #334155;
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}
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</style>
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