diff --git a/backend/pipeline/demos/dump_strategy_llm_input_md.py b/backend/pipeline/demos/dump_strategy_llm_input_md.py
index fe76270..1bc775a 100644
--- a/backend/pipeline/demos/dump_strategy_llm_input_md.py
+++ b/backend/pipeline/demos/dump_strategy_llm_input_md.py
@@ -36,6 +36,7 @@ os.environ.setdefault("DJANGO_SETTINGS_MODULE", "config.settings")
 def _strategy_decisions_empty() -> dict[str, Any]:
     return {
         "product_role": "",
+        "stage_goal_type": "",
         "time_horizon": "",
         "success_criteria": "",
         "non_goals": "",
diff --git a/backend/pipeline/llm/generate_strategy.py b/backend/pipeline/llm/generate_strategy.py
index 30829eb..40fa1d3 100644
--- a/backend/pipeline/llm/generate_strategy.py
+++ b/backend/pipeline/llm/generate_strategy.py
@@ -15,6 +15,7 @@ from .llm_client import call_llm, estimate_chat_input_tokens, llm_context_window
 # 与策略生成表单 POST 字段一致：任一则视为业务已提供「实质决策」，否则由模型基于数据推断草案。
 _STRATEGY_DECISION_SUBSTANTIVE_KEYS: tuple[str, ...] = (
     "product_role",
+    "stage_goal_type",
     "battlefield_one_line",
     "audience_segment",
     "time_horizon",
@@ -142,7 +143,7 @@ STRATEGY_SYSTEM = f"""你是市场策略顾问，根据**结构化监测摘要**
 - 仍须遵守全局禁止编造：数字、品牌、店铺、用户原话、活动规则仅可来自输入依据；无依据处用假设语气。
 
 **决策边界（硬性）**：
-- **当 `strategy_decisions_substantive` 为 true 时**：业务已在 `strategy_decisions` 中填写的项（角色、时间、成功标准、战场一句话、定位勾选、竞争倾向、四柱、目标客群/对标/资源备注、**营销策略**与**总体策略**等）视为**已定决策**：成稿须**落实为具体执行句**，**不得**改写成相反结论或再要求用户「请选择」。
+- **当 `strategy_decisions_substantive` 为 true 时**：业务已在 `strategy_decisions` 中填写的项（角色、**本阶段策略目标类型**（`stage_goal_type`）、时间、成功标准、战场一句话、定位勾选、竞争倾向、四柱、目标客群/对标/资源备注、**营销策略**与**总体策略**等）视为**已定决策**：成稿须**落实为具体执行句**，**不得**改写成相反结论或再要求用户「请选择」。**若 `stage_goal_type` 非空**，「策略范围与前提」表中「本阶段策略目标类型」列须**直接采用该表述**（可略作语序润色），**不得**改判为另一类阶段目标。
 - **当 `strategy_decisions_substantive` 为 true** 而部分表单项仍为空或占位：结合监测摘要与节选**补全为可执行表述**，与数据方向一致。
 - **当 `strategy_decisions_substantive` 为 false 时**：适用上文「业务决策未填写时的成稿义务」，**禁止**以「请先填表」类表述搪塞全篇。
 - **成稿阶段避免**：反复「请业务决策」；不确定时在 §2.1 用「类目/细类」+「假设：」「待业务确认：」**写清**，**禁止**只写泛化一句。
diff --git a/backend/pipeline/reporting/strategy_draft.py b/backend/pipeline/reporting/strategy_draft.py
index 15afc49..1fa3323 100644
--- a/backend/pipeline/reporting/strategy_draft.py
+++ b/backend/pipeline/reporting/strategy_draft.py
@@ -238,11 +238,13 @@ def build_strategy_draft_markdown(
         if not for_llm_input
         else "*（待确认）*"
     )
-    _table_goal_type = (
-        "*（成稿从规划文档「目标类型选项」择一或组合，并与下列成功标准一致）*"
-        if not for_llm_input
-        else "*（待确认）*"
+    sgt = _esc(d.get("stage_goal_type") or "").strip()
+    _goal_type_placeholder = (
+        "待确认：可填如「A 心智占位 / B 转化爬坡 …」，见规划文档「目标类型选项」"
+        if for_llm_input
+        else "成稿从规划文档「目标类型选项」择一或组合，并与下列成功标准一致"
     )
+    _table_goal_type = _scope_cell(sgt, _goal_type_placeholder)
     _summary_user_side = (
         "- **用户侧**：*（一两句结论即可：讨论焦点与负向主题；**按细类分句**归纳，**勿**混成「全站用户」一句；**勿**展开与报告重复的细类统计、词频。）*"
         if not for_llm_input
@@ -357,6 +359,11 @@ def build_strategy_draft_markdown(
                 ]
             ),
             _goal_bullet("本品角色", str(d.get("product_role") or ""), "新品 / 追赶 / 防守 / 拓品类 …"),
+            _goal_bullet(
+                "本阶段策略目标类型",
+                str(d.get("stage_goal_type") or ""),
+                "见规划文档「目标类型选项」或自填（如心智占位、转化爬坡）",
+            ),
             _goal_bullet(
                 "目标客群",
                 str(d.get("audience_segment") or ""),
diff --git a/backend/pipeline/serializers.py b/backend/pipeline/serializers.py
index 0f18d6f..4c7e189 100644
--- a/backend/pipeline/serializers.py
+++ b/backend/pipeline/serializers.py
@@ -410,6 +410,13 @@ class StrategyDraftRequestSerializer(serializers.Serializer):
     product_role = serializers.CharField(
         required=False, allow_blank=True, default="", max_length=500, trim_whitespace=False
     )
+    stage_goal_type = serializers.CharField(
+        required=False,
+        allow_blank=True,
+        default="",
+        max_length=1000,
+        trim_whitespace=False,
+    )
     time_horizon = serializers.CharField(
         required=False, allow_blank=True, default="", max_length=200, trim_whitespace=False
     )
diff --git a/backend/pipeline/tests/test_strategy_draft.py b/backend/pipeline/tests/test_strategy_draft.py
index ad379d7..a2d8723 100644
--- a/backend/pipeline/tests/test_strategy_draft.py
+++ b/backend/pipeline/tests/test_strategy_draft.py
@@ -20,6 +20,9 @@ class StrategyDraftTests(SimpleTestCase):
         self.assertTrue(
             strategy_decisions_substantive({"product_role": "新品"})
         )
+        self.assertTrue(
+            strategy_decisions_substantive({"stage_goal_type": "B 转化爬坡"})
+        )
 
     def test_for_llm_input_omits_dev_traces(self) -> None:
         brief = {
@@ -78,6 +81,24 @@ class StrategyDraftTests(SimpleTestCase):
         self.assertIn("## 七、品牌四线", md)
         self.assertIn("市场策略制定草稿", md)
 
+    def test_stage_goal_type_in_scope_table(self) -> None:
+        brief = {
+            "schema_version": 1,
+            "keyword": "K",
+            "batch_label": "b1",
+            "scope": {"merged_sku_count": 2},
+        }
+        md = build_strategy_draft_markdown(
+            job_id=1,
+            keyword="K",
+            brief=brief,
+            strategy_decisions={"stage_goal_type": "A 心智占位"},
+            generated_at_iso="2026-04-09T12:00:00",
+            for_llm_input=True,
+        )
+        self.assertIn("| **本阶段策略目标类型** | A 心智占位 |", md)
+        self.assertIn("**本阶段策略目标类型**：A 心智占位", md)
+
     def test_strategy_decisions_merge(self) -> None:
         brief = {"schema_version": 1, "keyword": "K", "batch_label": "b"}
         decisions = {
diff --git a/backend/pipeline/views/job_report_views.py b/backend/pipeline/views/job_report_views.py
index 8dd19f1..5463daf 100644
--- a/backend/pipeline/views/job_report_views.py
+++ b/backend/pipeline/views/job_report_views.py
@@ -141,6 +141,7 @@ class JobStrategyDraftView(APIView):
         notes = (vd.get("business_notes") or "").strip()
         strategy_decisions = {
             "product_role": vd.get("product_role") or "",
+            "stage_goal_type": vd.get("stage_goal_type") or "",
             "time_horizon": vd.get("time_horizon") or "",
             "success_criteria": vd.get("success_criteria") or "",
             "non_goals": vd.get("non_goals") or "",
diff --git a/frontend/src/views/jd/JdStrategyBuildView.vue b/frontend/src/views/jd/JdStrategyBuildView.vue
index 7936eff..414d7c8 100644
--- a/frontend/src/views/jd/JdStrategyBuildView.vue
+++ b/frontend/src/views/jd/JdStrategyBuildView.vue
@@ -49,6 +49,7 @@ const briefMatrixErr = ref('')
 
 const decisions = reactive({
   product_role: '',
+  stage_goal_type: '',
   time_horizon: '',
   success_criteria: '',
   non_goals: '',
@@ -96,6 +97,7 @@ function buildPayload() {
     generator,
     business_notes: businessNotes.value,
     product_role: decisions.product_role,
+    stage_goal_type: decisions.stage_goal_type,
     time_horizon: decisions.time_horizon,
     success_criteria: decisions.success_criteria,
     non_goals: decisions.non_goals,
@@ -315,7 +317,7 @@ watch(
       <fieldset class="fieldset">
         <legend>策略范围与前提</legend>
         <p class="fieldset-hint">
-          界定本次策略的任务边界与阶段目标。监测词、批次由任务自动带出；<strong>主推类目</strong>以顶部「矩阵细类」为准。角色、战场、客群会进入策略稿开篇，并与下一栏「主要对标」衔接。
+          界定本次策略的任务边界与阶段目标。监测词、批次由任务自动带出；<strong>主推类目</strong>以顶部「矩阵细类」为准。角色、<strong>本阶段策略目标类型</strong>、战场、客群会进入策略稿开篇；目标类型填好后大模型不得擅自改判。并与下一栏「主要对标」衔接。
         </p>
         <label class="fld">
           <span>本品角色（策略服务对象）</span>
@@ -325,6 +327,14 @@ watch(
             placeholder="如：追赶型 / 新品 / 防守 / 拓品类"
           />
         </label>
+        <label class="fld fld-block">
+          <span>本阶段策略目标类型</span>
+          <textarea
+            v-model="decisions.stage_goal_type"
+            rows="2"
+            placeholder="由业务选定，如：A 心智占位 / B 转化与复购爬坡 / C 份额防守……详见仓库 docs/planning/策略生成-框架确定.md；填后大模型须落实，不得擅自改判"
+          />
+        </label>
         <label class="fld fld-block">
           <span>一句话战场</span>
           <textarea