diff --git a/backend/pipeline/reporting/strategy_draft.py b/backend/pipeline/reporting/strategy_draft.py
index 8ab246c..b8bfc8c 100644
--- a/backend/pipeline/reporting/strategy_draft.py
+++ b/backend/pipeline/reporting/strategy_draft.py
@@ -240,7 +240,7 @@ def build_strategy_draft_markdown(
     )
     sgt = _esc(d.get("stage_goal_type") or "").strip()
     _goal_type_placeholder = (
-        "待确认：可填如心智占位、转化爬坡等业务阶段目标；与业务内部口径对齐"
+        "待确认：可填如拉新尝试、做销量与转化、守份额与复购、新品试水等业务阶段目标；与业务内部口径对齐"
         if for_llm_input
         else "成稿从业务侧阶段目标类型口径择一或组合，并与下列成功标准一致"
     )
@@ -362,7 +362,7 @@ def build_strategy_draft_markdown(
             _goal_bullet(
                 "本阶段策略目标类型",
                 str(d.get("stage_goal_type") or ""),
-                "与业务内部阶段目标口径对齐，或自填（如心智占位、转化爬坡）",
+                "与业务内部阶段目标口径对齐，或自填（如拉新尝试、做销量）",
             ),
             _goal_bullet(
                 "目标客群",
diff --git a/backend/pipeline/tests/test_strategy_draft.py b/backend/pipeline/tests/test_strategy_draft.py
index a2d8723..809e402 100644
--- a/backend/pipeline/tests/test_strategy_draft.py
+++ b/backend/pipeline/tests/test_strategy_draft.py
@@ -21,7 +21,7 @@ class StrategyDraftTests(SimpleTestCase):
             strategy_decisions_substantive({"product_role": "新品"})
         )
         self.assertTrue(
-            strategy_decisions_substantive({"stage_goal_type": "B 转化爬坡"})
+            strategy_decisions_substantive({"stage_goal_type": "本阶段做销量与转化"})
         )
 
     def test_for_llm_input_omits_dev_traces(self) -> None:
@@ -92,12 +92,12 @@ class StrategyDraftTests(SimpleTestCase):
             job_id=1,
             keyword="K",
             brief=brief,
-            strategy_decisions={"stage_goal_type": "A 心智占位"},
+            strategy_decisions={"stage_goal_type": "本阶段以拉新尝试为主"},
             generated_at_iso="2026-04-09T12:00:00",
             for_llm_input=True,
         )
-        self.assertIn("| **本阶段策略目标类型** | A 心智占位 |", md)
-        self.assertIn("**本阶段策略目标类型**：A 心智占位", md)
+        self.assertIn("| **本阶段策略目标类型** | 本阶段以拉新尝试为主 |", md)
+        self.assertIn("**本阶段策略目标类型**：本阶段以拉新尝试为主", md)
 
     def test_strategy_decisions_merge(self) -> None:
         brief = {"schema_version": 1, "keyword": "K", "batch_label": "b"}
diff --git a/frontend/src/views/jd/JdStrategyBuildView.vue b/frontend/src/views/jd/JdStrategyBuildView.vue
index 66b4579..4ccb223 100644
--- a/frontend/src/views/jd/JdStrategyBuildView.vue
+++ b/frontend/src/views/jd/JdStrategyBuildView.vue
@@ -332,7 +332,7 @@ watch(
           <textarea
             v-model="decisions.stage_goal_type"
             rows="2"
-            placeholder="如：心智占位、转化与复购爬坡、份额防守等（可与内部规划文档中的阶段目标类型选项对齐）；不填则由系统在成稿中结合数据推断"
+            placeholder="如：让更多人愿意尝试购买、把销量和转化做起来、稳住老顾客和份额、先验证新品是否卖得动……按你公司本阶段真实目标写一句即可；不填则由系统在成稿中结合数据推断"
           />
         </label>
         <label class="fld fld-block">